BratBliss launches new site for summer camp planning

Planning kid's summer camps and activities can be a very stressful activity for parents. Bratbliss addresses this problem by providing an easy to use site that allows parents to plan their kid's summer activities and camps with their facebook friends. 

BratBliss announced the launch of their new website that allows parents to plan their kid's summer activities with their facebook friends. The site allows parents to log in and set weekly status of their kid's activities. Parents can view their friend's kid's status as well assuming the friends have signed up on BratBliss. Realizing that kid's information is sensitive, the information can be viewed only by friends and not friends of friends. Furthermore, parents can stop sharing information with any friends they choose to in a silent manner. Furthermore, the site provides an extensive searchable camp directory.

"The months building up to June are a very stressful time for parents", says Aditi Kapadia, CEO of BratBliss. "Parents have to plan camps and activities for each week of the summer vacation. Most parents I know do this by talking to friends in an ad-hoc manner, which is obviously very inefficient. BratBliss automates this process and also provides the convenience of an extensive camp directory."

BratBliss is actively signing up new users. "According to the American Camp Association, the number of campers in 2011 was estimated to be 11 million in the United States", continued Kapadia. "This market has practically been untouched by new web and social technologies. BratBliss plans to revolutionize how parents choose new activities. Our goal is to reach a million users in three years".

BratBliss was founded in 2013 and is headquartered in San Jose, CA.

Announcing BratBliss

Every year, my friends that are parents start panicking sometime between February and May (actually this includes me too). They start panicking when they realize that summer is just around the corner and that they have to plan their kid's summer activities. Summer vacation in the US has roughly 10 weeks and each week has to be painstakingly planned, whether it be a summer camp, activity, vacation, play date, summer school etc.

There are generally two techniques my friends & I use to solve this problem. First we talk to other friends trying to figure out what they are doing. This is preferred technique yet incredibly manual. Either you have to call friends, email them, or ask them questions at a party. I'm personally not comfortable discussing my kids plans on a semi-public site such as Facebook or Twitter. The second technique is to research summer camps on websites and parents magazines and sign up kids. This is less preferable of the two because i) my kids may not know anybody else at this camp or activity and ii) it's hard to figure out how good the camp or activity might be.

That's where BratBliss comes in (by the way it's a play on words to imply converting brats to bliss). Through a really simple interface, you can set your kid's status and view your friend's kid's status as well. So, you can now plan and coordinate your kid's summer activities and camps with your facebook friends.

What about visibility of this information? Well, only your friends can see this. Your friend's friend's cannot see it. How about if you don't want some friends to see this? No problem, you simply put them on a "do not share" list. So you can share this information only with friends you want. No message is sent to the friends that you put on the "do not share" list. 

What do you think? Try it out and send me comments. I'd love to hear if you found the site useful or not.