BratBliss announced the launch of their new website that allows parents to plan their kid's summer activities with their facebook friends. The site allows parents to log in and set weekly status of their kid's activities. Parents can view their friend's kid's status as well assuming the friends have signed up on BratBliss. Realizing that kid's information is sensitive, the information can be viewed only by friends and not friends of friends. Furthermore, parents can stop sharing information with any friends they choose to in a silent manner. Furthermore, the site provides an extensive searchable camp directory.
"The months building up to June are a very stressful time for parents", says Aditi Kapadia, CEO of BratBliss. "Parents have to plan camps and activities for each week of the summer vacation. Most parents I know do this by talking to friends in an ad-hoc manner, which is obviously very inefficient. BratBliss automates this process and also provides the convenience of an extensive camp directory."
BratBliss is actively signing up new users. "According to the American Camp Association, the number of campers in 2011 was estimated to be 11 million in the United States", continued Kapadia. "This market has practically been untouched by new web and social technologies. BratBliss plans to revolutionize how parents choose new activities. Our goal is to reach a million users in three years".
BratBliss was founded in 2013 and is headquartered in San Jose, CA.
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